Featured Articles
What Is Your Individuality? True Faces of Japan's Ichigei (One-talent) Idols

It has been said that young Japanese people lack individuality. There is also criticism that Japan's uniform, entrance exam-oriented school education only produces stereotyped young people. Nevertheless, we now live in the age of the Internet where everybody can call attention to himself or herself using blogs, SNS and/or YouTube. If you want to draw attention to yourself, however, you should not do the same things that everyone else does. You have to be different from other people. A similar change is seen in the world of idol business. Until recently, idols might have been good enough if they were cute, were good singers or had a good figure. But now, they seem to need something extra. This article introduces two ichigei (one-talent) idols who are now the talk of the town.
Working with Japan
Making the Sale

By Patricia Pringle
“I Want to Know How to Do Cold Calling with the Japanese”
In the US, one of our most popular seminars is “Working Effectively with Japanese Colleagues,” where Americans learn intercultural skills proven to build productive working relationships. We do much of this training inhouse, but sometimes we hold open seminars in various parts of the US. At this particular open session, most of the participants came from automotive suppliers, so we put some emphasis on information useful to them, such as how to provide the top 10 things Japanese customers are looking for in their suppliers.
Products Of The Month
Move It

“Hakobunder,” an eco-friendly Cycle Trailer from Aichi Prefecture-based Belair Systems, features a gutterless joint (patent applied for) designed to attach to the seat post of most bicycles. The noise-free joint has been specially designed to guard against lateral tipping over.
Contents
2010 August Contents

2010 August Contents
Ranking
CHILDCAREWhat are obstacles to taking paternity leave? Source: DENTSU INC. (Conducted among university students)
|

