2012 August Contents
Omotenashi A Very Japanese Hospitality
John Ashburne meets the experts whose lives revolve around the concept of delivering the ultimate in customer satisfaction, and asks, What is Omotenashi?
Aiming for 2020
Since this year's London Olympiad has just begun, most people are probably not yet thinking ahead to the location of the games in 2020. But it has already been decided that the host city will be determined one year from now. At the meeting of the directors of the International Olympic Committee (IOC) held in Quebec City, Canada in May, the first elimination round of voting for the host cities of the 2020 Games was held, with three cities – Istanbul, Madrid and Tokyo – named as final candidates. Now the race has begun in earnest for the final selection, which will be announced at the IOC General Meeting to be held in September 2013.
Products Of The Month
"Eco" Model Race Cars
These sporty EDASH model cars from TOMY COMPANY (http://www.takaratomy.co.jp/english/) require neither replaceable batteries nor connection to an external power supply.
Truth About Japan
Behind CHILDREN and MOMS
By Dave McCaughan
There is no doubt Japanese mothers, just like moms everywhere, cherish their children. Earlier this year we completed some new advertising for Johnson & Johnson's Band-Aid brand that illustrates a universal truth about that special relationship. Mothers naturally love to keep track of, take pride in and at the same time fret over every new step of their child's growing up. The first attempts to walk, the first trip to a playground, the first day at school, the first race, ballet lesson, football match are all moments that come with a ting of danger, the possibility of injury and the desire to protect. Hence the potential need for Band- Aid. They are also times to be recorded and kept as memories. So perhaps it is not surprising that we have also seen new advertising Canon cameras also focusing on capturing those "ooh-ahh" special moments.