Contents
2012 July Contents
Featured Articles
A 400-year-old Company's Amazing Success Story Akinai and Wisdom of One's Ancestors
In Japan, the word akinai has been in use from long ago. It's usually translated into English as "business." However, akinai has a different origin and nuance from business.
Flash
A Light For Opening A Future
In March of this year, the X-ray Free Electron Laser facility SACLA capable to scope the movements of atoms inaugurated public operation at Harima Science Garden City in Hyogo Prefecture.
Products Of The Month
Awake at the Wheel
In 2010, 787 traffic fatalities in Japan were believed caused by the driver falling asleep at the wheel.
Truth About Japan
Behind TRIATHELETE MOMS
By Dave McCaughan
Recently, McCann Truth Central, McCann Worldgroup's thought leadership group completed a global research on mothers with children aged zero to 12. We talked to them about a wide range of issues as we tried to explore what might be common about the way they were influenced, and influencing others via modern technologies and social media. This month I wanted to point out a few examples that in showing how Japanese mothers responded differently to those of both Western and developing countries tell us something about their attitudes and life histories.