Featured Articles
Betting on the Future, Not Relaxing in Nostalgia
The news from Japan on January 10, 2008 was replayed around the world. Matsushita Electric Industrial Company, the hero of Japan's home appliance industry, announced that in October this year, the 90th anniversary of its founding, it would change its corporate name and all its brand names to unite under the single name of Panasonic. Fumio Ohtsubo, Matsushita Electric president, emphasized, “We are betting on future growth, instead of relaxing in nostalgia. In order to meet the challenge for global excellence, we must achieve this change now.”
Working with Japan
Status Reporting
By Patricia Pringle
One of the biggest challenges for Americans who work for Japanese companies in the US, or work closely with Japanese customers, is providing status reports to the Japanese. Sometimes it seems that no matter how much information they send, the Japanese are not satisfied with the level of detail. There are always more questions and requests for more data.
Products Of The Month
Smart and Supportive Sportswear
Kobe-based sportswear manufacturer ASICS Corporation has launched sales of its “Inner Muscle” series of athletic garments. By use of selectively placed materials (a polyester blend) with different levels of expandability, this revolutionary new type of sports tights assists the body’s muscles to function more efficiently, as well as helping to maintain more correct posture.
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FOODWhat do you worry about with food? (Multiple responses are acceptable.)
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