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To Keep "COOL JAPAN" Build an Entertainment Hall of Fame Complex

The Japanese Sense of "Viewer Service" Is Appreciated

Today various forms of pop culture in Japan are being called collectively Cool Japan, and are known worldwide. To my mind, manga is what started the whole Cool Japan phenomenon, which today encompasses the whole world of film and video, from animation on up.

TV programming originating in Japan are developing into brands in the US. I am in the middle of producing a television program along a certain theme with an American producer, and from the beginning this program had been discussed as initiating broadcast in Japan, then ultimately to be shown in America. The theme is not something specific to Japan, so I wondered why this producer chose to make the program in Japan. He answered that programming made in Japan has a better image in America, making it easier for the show to break through. So, this means we are seeing a reverse import situation in programming, where producers might come from the US to Japan to make shows that will ultimately be broadcast in America.

A popular genre right now in American television is the so-called reality show (a kind of viewer participation format where the amateur performers interact through various experiences). There are not a few instances where the basis for the programming was a Japanese variety show...