Effective Selling to The Japanese
By Patricia Pringle
How Do We Create a Dynamite Presentation?
The other day, we were talking to an American company that was asked by a Japanese firm to give a sales presentation. “This is a big deal for us. We are thinking of hiring an outside company to help us create our presentation. Since we are spending the money, we want to make sure that we get something dynamite, with lots of punch. How do we make the best impression?” they asked.